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How important is our website when it comes to legal marketing?

In today’s digital world, your website can be the difference between attracting clients and losing them. We’ve put together this guide to help you understand how important having a great website is to your law firm’s overall success and reputation.

Social media.

Social media is a great way to connect with potential clients, establish your brand, find new leads and build relationships with existing clients. It’s also an effective way to keep your name in front of your clients.

Website rankings.

Website rankings are important for legal marketing. If you want to be found, you need to be on the first page of search results. Search engines will rank your site based on the quality of your content and how well it matches the search terms.

It’s not just about keywords though; Google also has an algorithm that looks at other factors such as:

  • Keyword density and how many times a keyword is repeated in a document
  • Length and depth of a page (how many words are on each page)
  • Domain age (how long has your domain been active)

These elements can all affect your position in search results and therefore how many visitors you get from Google.

Our website is the cornerstone of our business.

With a website, you can be sure that your firm is being represented in the best possible way.

A well-designed website is the cornerstone of your business. It’s a reflection of who you are and what services you offer. Your website should reflect what makes your firm unique, so when clients visit it they feel comfortable with how they’ll be treated when they come in person for their initial consultation or case evaluation.

A website is a snapshot of your level of commitment to a client.

A website is a snapshot of your level of commitment to a client. A client will spend hours searching for an attorney, and if you’re lucky enough to be at the top of their list, you want to make sure that first impression doesn’t give them any reason to look elsewhere.

A website gives potential clients an idea of what kind of firm you are—a small startup or established powerhouse? An aggressive litigator or someone who’ll settle out-of-court? The answers are all there on your website—and if they don’t like what they see, they could easily move on. That’s why it’s important that we take our time when designing and building your site so as not to lose any business because our real estate was less than desirable!

Your website is where you live in your clients’ minds and memories.

Your website is a snapshot of your level of commitment to a client.

Your website is the first impression you make on your client. It’s the place where they go when they need more information about you, and it’s where they return when they want to find out what else you have to offer them. If a potential client finds that your company has no online presence, or if their experience with your site is lackluster at best—they’ll think twice before hiring you. That’s why it’s so important for every business owner to ensure that his or her site looks professional and inviting; because once someone visits an interactive virtual space like yours, there’s no going back for them!

So invest some time into making sure that everything from the graphics used in ads or articles posted up on social media platforms such as Facebook or Instagram are consistent with those found within both mobile app stores (wherever possible) as well as desktop apps designed specifically for viewing content about legal professionals who specialize in specializing inside specific areas such as immigration law-related matters involving religious affiliations; criminal defense attorney services offered by attorneys who specialize only within California state prisons versus federal prisons located outside its borders; etcetera ad infinitum.”

Mobile capabilities.

Mobile capabilities are becoming increasingly important for legal marketers, but the benefits of mobile go beyond just having a mobile-friendly website. Mobile users are growing in number, so you need to make sure your content is optimized for this platform as well.

Mobile users are also more likely to convert and generate revenue because they’re more engaged with their smartphones than desktop users. Because of this, it’s crucial that you have a mobile-friendly website (and content) if you want your brand to be top of mind when potential clients are searching online within their social circle or industry groups on Facebook and LinkedIn.

In addition to the fact that mobile users convert better than desktop visitors, they’re also much more likely to be loyal once they’ve converted into clients—thus increasing profitability over time. According to Google Analytics’ 2016 statistics on user engagement across various platforms: “Users who use both desktop computers and smartphones visit websites about 30% more often than those who only use desktops.”

Something unique about your firm.

You need to stand out from the crowd in some way. This could be a unique design, or a special feature on your website that no one else has. You may have a story about your firm you want to share with the public via video or text. You may even want to offer up client testimonials that are not available elsewhere online—or at least not easily found by prospects searching for attorneys like yours (see our article on how Google ranks lawyer websites for more information).

The importance of having an eye-catching, well-designed website can’t be understated.

It’s important to have a website that is professional, informative and easy to navigate. When you are looking for an attorney, you probably want to find them as soon as possible. If their website is poorly designed or not easy to use then it could potentially cause someone who may need legal services not to contact them because they couldn’t find the information they were looking for in a logical manner.

The importance of having an eye-catching, well-designed website can’t be understated. Your website will act as your first impression with potential clients—and it needs to make the most out of its limited real estate by effectively conveying your brand message through images and words on the page in order for you to attract visitors who might become paying customers down the line if they’re already interested enough in what they see at first glance on their screen (or mobile device) screen while surfing online search results pages (SERPs).


A law firm’s website is one of the first things potential clients will see when they search for legal help. It needs to reflect the level of professionalism that you want to convey, while also telling them a little bit about what your firm can offer them. In other words, it needs to be eye-catching, well designed and easy to navigate through – all while staying true to your brand!

2 thoughts on “How important is our website when it comes to legal marketing?”

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