Your law firm marketing plan is the key to your success. If you don’t have a plan, it’s difficult to know what steps to take next. And when you do have one, it can be hard not knowing if it’s being implemented correctly. This guide will help you develop an effective strategy for your law firm marketing so that your business can thrive and grow over time.
Need a Law firm marketing plan?
1. Start With Your Core Values
- Before you can start marketing your law firm, you need to know what it is that makes your law firm different from others. This means defining your law firm’s mission statement and vision as well as its core values.
- After this, you’ll want to make sure that the mission statement aligns with the core values of the business. If it doesn’t align, then create another mission statement that does align with those values and use this one instead.
2. Do the Research
- Do the Research
Before you can create a law firm marketing plan, you have to know your audience. That means doing research on your target audience and competitors.
To start with, find out what kind of law your business specializes in and whether it’s big enough to be considered “niche.” Are there any other firms that offer the same type of services? Find out who they are, where they’re located, what their reputation is like among clients and other lawyers (it’s important that you do this), etcetera. Then you should also research how many people will be looking for legal help from businesses like yours per year—and how much these customers are willing to spend on legal services compared with others types of purchases they might make (e.g., groceries). You’ll want answers before deciding anything else based on financial projections; otherwise those projections won’t be accurate enough for informed decisions later when creating an actionable marketing plan! Lastly but not leastly… do some market research! This includes studying current trends within both media channels such as television shows/news programs/radio stations; online media outlets such as blogs; print publications like newspapers or magazines which could potentially reach new potential clients through advertising campaigns targeting them directly (with ads placed strategically throughout each publication); social networking sites such as Twitter and Facebook where conversations about trending topics occur frequently – all these sources provide valuable insights into what type content people consume most often because exposure increases brand awareness across different platforms simultaneously without spending extra money upfront during initial setup time periods…”
3. Define the Problem
Before you start any marketing plan, it’s important to define the problem and set goals. If you’re not sure exactly what your problem is, consider these questions:
- What do I want to accomplish?
- How will I measure success?
- How much time do I have to reach my goal(s)?
Once you’ve answered these questions, be realistic about your capabilities. Don’t worry about what other people’s goals are either—just focus on yourself! For example: if someone wants to lose 50 pounds in two months by following a strict diet and working out every day (and then maintaining that weight loss for 5 years) but they’re currently overweight with no regular exercise routine whatsoever…well, let’s just say not everyone can make such dramatic changes so quickly or even at all. That said, there are lots of tangible fitness goals that could be reached within 3-6 months if someone were willing to commit their time and energy toward achieving them—and remember that any progress toward a goal is still progress!
4. Identify Your Target Audience
You need to know who you are marketing to. What are their demographics? How old are they? What do they look like? Where do they live? What is their gender and race? Do they have kids, pets, or both? Once you know this information, ask yourself what makes your target audience special. Is it the fact that they all love golfing on Saturdays at 9am with a bagel and coffee in hand while listening to classical music on satellite radio (how else would we get them out of bed so early)? Or maybe it’s because all of these people also have dogs that need walking every morning by 8am before work.
Either way, knowing who your audience is will help shape your overall marketing strategy when developing content for social media platforms like Twitter or Facebook–or even word-of-mouth campaigns if the budget allows it!
5. What are Your Goals?
Before you start creating content, have a clear idea of what your goals are.
Your goal might be to grow your law firm’s website traffic by 10% over the next 12 months. Or maybe it’s to increase the number of leads generated from referral partners by 20%. If you don’t know where you’re going, then how will you know when it’s time to stop?
If your goal is too far-fetched or impossible for a new business, then this is not an effective marketing plan. For example, if one of your goals is that every year from now until forever all attorneys in the country will cite cases from your website as part of their arguments in court proceedings as well as every Google search query ever made concerning legal matters (and also every IM conversation ever had), this is probably not realistic. Think about whether or not any reasonable person could make these same claims in 5 years’ time—or even 12 months’ time! This kind of thinking won’t help anyone achieve their goals; rather than motivating us toward success and achievement it will only leave us feeling discouraged and disappointed in ourselves for not reaching perfection within our given timeframe (see: unrealistic expectations).
6. How Will You Increase Awareness?
An effective marketing plan will focus on increasing awareness and building a brand, but it should also be based on your goals and target audience.
- Goals – What would you like to achieve with your marketing efforts? Are there any particular audiences that need to be reached or new markets that could be explored?
- Target Audience – Who is the target market for your product or service? What do they look like, where do they live, how old are they, what gender are they…etc.
- Available Resources – How much time and money can you allocate to marketing activities each month or quarter? Do you have access to other resources such as free labor from interns or volunteers at no cost; an existing website; social media accounts already established with followers (or bots); email lists of clients/customers; etc.
7. How to Create a Powerful Marketing Strategy
- Define your target audience.
- Your target audience will help you to determine the kind of content you should be creating. You need to know who would be interested in reading and engaging with your content, so it’s important to understand as much about them as possible (i.e., their age group, location, income level). This can be done through social media engagement or by conducting surveys or focus groups if possible.
- Define your goals.
- When defining goals for any marketing campaign, it is important to consider what success looks like from both a financial perspective as well as an awareness one (i.e., how many people will actually see my ad?). Make sure that all of your goals are SMART: specific, measurable, attainable/achievable within a certain timeframe (with some flexibility), relevant/related specifically to what we want our customers/clients/audience members etc./etc…to do (in terms of purchasing something from us), relevant because there is some kind of measurement system in place so everyone knows whether or not these things have been accomplished successfully OR not yet reached but have potential for growth over time; also keep track of ways we might improve upon them later on down the road when we revisit this plan again before making any changes based off feedback received during previous iterations.”
8. How to Create an Effective Law Firm Social Media Strategy?
Social media is a great way to connect with your target audience. It’s also a great way to share your content and build relationships with potential clients. It also gives you the opportunity to get feedback from customers, which can be invaluable in improving your services.
Social media marketing is also an excellent channel for networking. You’ll find like-minded individuals on social networks who are interested in similar things, providing you with valuable opportunities to connect with them and potentially recruit them as new clients or referral sources.
Figuring out what you want in your law firm marketing plan is key and this article shows you how to do it in detail.
If you’re looking for a way to get more clients, a good marketing plan is the answer. But how do you create one?
A well-thought out and executed law firm marketing plan will help you achieve your goals of acquiring new clients and growing your business. It will also establish an ongoing plan that keeps your name in front of prospective clients on a regular basis as well as further develop relationships with existing ones.
If done correctly, it can take some time but once complete, it will be an asset to any company or individual interested in making their practice grow.
When you’re done with your marketing plan, it should be an outline of what needs to be done and when. It should also include a few ideas on how to execute each action item so that your team can easily follow along with the process. If you don’t have one already, we recommend starting with a template from someone else, like this one at Marketing Plan Hub or this one at Business Plans.