Skip to content

SEO for Lawyers 2023?

  • by

Search Engine Optimization (SEO) is the process of getting your website to rank higher in Google, Bing and other search engines. There are a few factors that affect how high your site ranks, including keywords, links and quality content. But what many people don’t realize is that Google has been changing their algorithm quite frequently, which means you can no longer rely on a one-size-fits-all approach to SEO. Instead, it’s important to stay up to date with changes so you can adapt as they happen.

2023 SEO for Lawyers

SEO for Lawyers is changing.

SEO for Lawyers is becoming more complex.

SEO for Lawyers is becoming more technical.

SEO for Lawyers is becoming more competitive.

SEO for Lawyers is becoming more expensive.

Google Algorithm Updates and SEO for Law Firms

Google Algorithm Updates and SEO for Law Firms

Google Core Web Vitals and SEO for Lawyers

  • Google RankBrain (2015) was designed to understand natural language searches, and this improved the search engine’s ability to answer questions posed in conversational language.
  • Google Penguin (2014) targeted web spam by lowering the ranking of websites with manipulative link-building tactics. It also targeted unnatural links pointing to a website.

Google Core Web Vitals and SEO for Lawyers

Google Core Web Vitals is a new feature that Google has started using to rank sites. It’s a combination of the following:

Speed – how fast your site loads, measured by Google’s Lighthouse tool

Security – whether you’ve got HTTPS encryption enabled, and if not, why not

Mobile friendliness – if you have a mobile version of your site (Google discovered this through its Mobile-Friendly update)

Robots.txt – whether your robots.txt file tells search engines not to crawl certain parts of the website

Local SEO for Lawyers

Local SEO is still an important part of your digital marketing strategy.

Local SEO is a good way to get clients.

If you’re a lawyer who practices in a town or city, local SEO can help you get more clients.

One way of doing this is by getting your website listed in the local pack. The local pack appears when someone searches for businesses near them on Google, and it shows up at the top of the search results page along with ads and other information about businesses in that area. It’s also known as Google Maps Pack or Local Listings Pack because it contains business listings from various sources like Yellow Pages, Yelp and Bing (Microsoft).

2023 SEO for Lawyers 3rd Party Review Sites

In the past, Google was the only search engine that mattered. But now, we have Bing and Yahoo to contend with. And don’t forget about Amazon, Etsy and other online giants that are becoming more popular every day.

If you’re not on 3rd party review sites such as Yelp or TripAdvisor (or whatever other ones there are) then you risk losing out on potential clients who won’t be able to find your firm online unless they already know who you are!

Social Media and 2023 SEO for Lawyers

Online marketing is a vital part of any business strategy, but it’s especially important for lawyers. Social media can help you get more clients and connect with existing ones, which increases the potential for referrals and repeat business.

The social platforms that lawyers should be using include Facebook, Twitter, LinkedIn, Instagram, Tumblr and Google+. These platforms allow you to share content such as blog posts or videos from your website in order to engage your audience on an ongoing basis. This way you can promote new services or any changes made to your practice since the last time they visited your site.

If you aren’t sure where to start when it comes down to managing multiple social media accounts for both yourself as well as for any law firms that may be affiliated with yours then I would recommend using Hootsuite or Bufferapp. They both offer free plans but if those don’t meet all of your needs then there are paid options available too!

Page Speed and 2023 SEO for Lawyers

Now that you know what SEO for lawyers is, it’s time to talk about page speed.

What is it? Page speed refers to how quickly your website loads. The faster your pages load, the more likely people are to find them and click through. It’s also a ranking factor for Google and other search engines: the faster you can get people to engage with your site, the more likely they’ll be interested in seeing more from you (and buying from you).

2023 Content and COVID-19 Related Blogs and Law Firm Websites

A good blog is an excellent way to get your name out there, build a personal brand and build a community of potential clients.

If you want to learn more about the importance of blogging and how you can use it as part of your legal services marketing strategy, check out these blog posts from lawyers who are doing it successfully:

  • “Why You Should Start Writing Blogs” by Jason Blumer at Legal Intelligencer
  • “How I Use My Personal Blog To Grow A Law Firm” by Sean Carney at Medium
  • “How To Write Replies On LinkedIn Groups That Get Seen By People And Boost Your Authority” by Jeff Sanders at Entrepreneur Magazine

Artificial Intelligence and 2021-2025 SEO for Lawyers

Artificial intelligence will be more important in the future, and it will help lawyers with research and analysis, legal writing, legal document review and legal research.

AI is already being used by lawyers. For example, AI can be trained to do something like give a lawyer an analysis of a case based on historical data or other relevant information. The output of this training is a set of rules that can be applied to new cases.

Another way that AI has been used by lawyers is through machine learning algorithms which match documents with keywords within them so they can be found more easily using search engines like Google Search or Bing Search Engine Results Pages (SERPs).

The future of Search Engine Optimization is changing rapidly.

The future of Search Engine Optimization is changing rapidly. It’s important to stay up-to-date with the latest SEO news so you can adapt your strategies accordingly and continue to rank well in search results.

The best way to stay up-to-date with SEO news is by following experts in the field. Check out their blogs and social media accounts, as well as their podcasts and podcasts they recommend. You’ll find that there are many ways for you to learn about new trends without having to spend hours reading articles yourself!


At the end of this article, you should have a better understanding of what SEO for lawyers looks like in 2023. We’re going to be seeing a lot more focus on third party review sites, social media, artificial intelligence and content marketing than we did before.

Leave a Reply

Your email address will not be published. Required fields are marked *