The legal profession has become increasingly competitive, especially over the last few years. Law firms are now competing with online marketing agencies, solicitors and even other law firms for clients.
It’s no longer enough to be able to offer high quality legal services; you need an online presence that is just as strong and professional as your offline business.
SEO for Solicitors & Law Firms in Ireland? Is SEO right for my business?
SEO for solicitors is one of the most effective ways to increase your website traffic.
Search engine optimisation is a long-term strategy and can take time to achieve results. But it’s worth it because SEO can help you to rank higher in Google and other search engines, which will result in more visitors from relevant keywords.
How Can SEO Help Your Law Firm?
If you’re a law firm or solicitor, chances are you’ll benefit from the help of a good SEO agency. In fact, it would be difficult for any business to succeed without taking advantage of the internet’s ability to generate sales leads and traffic.
SEO for solicitors can help you get more traffic to your website and increase brand awareness, both of which will improve your online reputation as well as attract new clients. It’s also important for law firms to have an active social media presence because potential clients are likely searching for them on Google when they have questions about legal issues that arise in their lives. If they see good reviews about how helpful or informative these lawyers were with previous cases, they may decide this firm is worth contacting first before going elsewhere (and potentially wasting time).
How Much Do SEO Services Cost For Law Firms?
The cost of SEO services for law firms will depend on the size of your firm, and the number of keywords you want to rank for. As well as this, the amount of money you are willing to spend also affects how long it will take to see results. The higher your budget is, the faster you’ll see results. A good rule of thumb is that if a company offers SEO at a very low price then it’s probably not going to be effective.
The Importance of On-site SEO
On-site SEO is the most important part of your overall strategy. It’s what will make your website rank in Google and other search engines, but it also gives your business a higher chance of being found by users through local and organic searches.
On-site SEO is what makes your website rank in Google. The more relevant a page is to its keywords, the better chance it has of appearing on top of search results pages when someone searches for those terms. This means that each page on your site needs to have content written specifically around those key phrases that are relevant to what you offer as a business. This can include:
- A good meta description (this usually appears at the top right hand corner)
- A good title tag (this usually appears at the top left hand corner)
- Good content (the main text on each page)
The Importance of Off-site SEO (Backlinks)
Backlinks, or inbound links as they’re also known, are links from other websites that point to yours. The more backlinks your website has pointing to it (and the higher quality of those backlinks), the better your site will rank in search engines for relevant keywords. Backlinks can come from a variety of places, including other websites and social media profiles.
- The Importance of Off-site SEO
There are two main types of off-site SEO: natural backlinking and artificial backlinking. Natural backlinking is achieved through creating great content on your site that people want to link to. This may then lead others wanting to give you a mention by linking through their own sites whether it’s an acknowledgement or citation type link (the first one). Artificial backlinking is where companies offer services such as article writing or blog comments which gives them an opportunity for their clients’ sites/blogs gain links from high trust sites like CNN articles or Forbes blogs etcetera.”
Local + National Search Engine Optimisation Law Firm Campaigns
For Solicitors & Law Firms in Ireland
SEO for Solicitors & Law Firms in Ireland is a very competitive market. It’s not uncommon for you to go up against big international companies and have the same budget as them, so it’s important to focus on both local SEO and national SEO campaigns if you want to get ahead of the competition. There are some fundamental differences between the two types of campaigns though, so we’ll look at each one separately to give you an idea of what they involve.
Local search engine optimisation (SEO) is when your business appears at the top of local search results pages such as Google Maps or Yelp listings. The goal here is to generate more leads by appearing within these online directories where potential clients are actively looking for your services locally. National SEO refers more broadly to any internet marketing strategy focused on driving traffic from outside your city or region into your website through PPC ads or link building strategies that boost organic rankings across multiple countries’ SERPs (search engine result pages).
It’s worth noting that since Google has recently been cracking down on keyword stuffing and other shady practices used by black hat SEO specialists, both types of campaign have become increasingly difficult over time which means there isn’t much room left for inexperienced practitioners anymore!
Improve Brand Visibility With Online Marketing for Law Firms
Online marketing for law firms is a great way to increase brand visibility and get your firm noticed among potential clients. The internet is an effective way of providing information about your business, as well as allowing potential clients to contact you directly.
Here are some ways you can increase the amount of online marketing for solicitors and law firms in Ireland:
- Create a website that showcases everything about your company in one place. Visitors will be able to learn about what services are offered at the firm, who works there and how they can get in touch with them. This will allow clients to find out exactly what they need before contacting the company directly.* Use social media platforms like Facebook or Twitter so customers can see updates on new cases or other news related to their practice.* Put Google Ads on sites where people might search for specific types of legal professionals (i.e., barristers), which may lead them directly into contact with those solicitors/lawyers
Why Search Engine Optimisation for Solicitors is Important
SEO for solicitors is important because it helps to increase the number of people that visit their website. A good SEO strategy can help to bring in new clients, and it also helps solicitors with their reputation online. The more people that visit a solicitor’s website, the higher they will appear on search engines like Google and Bing – which means more potential clients will see them!
But how do you get started? You need a plan of action that includes keyword research, content creation, link building and more. It might seem overwhelming at first but our experienced team will guide you every step of the way until we achieve long-term results for your business.
Common SEO Mistakes to Avoid
There are a number of common SEO mistakes that solicitors and law firms make that can cause their business to lose out on valuable organic traffic.
A lot of this comes down to what you don’t do rather than what you do. It may sound obvious, but the first thing to look for when optimising your website is whether or not it’s been designed with search engine ranking in mind – and if not, how difficult it would be for a professional SEO consultant to fix it up.
For example: if your copy hasn’t been optimised properly, then no matter how much backlinking power or technical know-how you have at hand, chances are that these issues will still hold back any potential improvements. These issues include keyword stuffing (e.g., repeating keywords in an attempt to artificially inflate rankings), overcomplicated meta descriptions (e.g., long sentences stuffed with unnecessary keywords), broken links and duplicate content across different pages on the same site – all things which may seem like nitpicking details but actually matter quite a lot when it comes down to generating traffic from search engines like Google & Bing!
SEO for Solicitors & Law Firms in Ireland?
Legal Marketing and SEO are both extremely competitive. If you want to rank, and we mean REALLY rank in Google and the other search engines, then you need to have a solid strategy and plan in place.
With over 200 billion searches on Google every single day it’s no wonder that so many lawyers and law firms try their hand at doing their own SEO for solicitors and law firms in Ireland. The problem is that there are far too many individuals who think that just because they know about the internet or can write well enough, they should be able to do their own SEO for solicitors without any experience or training at all.
The reality is that if you want to compete with other law firms or legal professionals online then you will need at least some basic knowledge of how websites work, how search engines work and what makes good content vs bad content.
So there you have it, our top tips on how to rank your law firm in Google. If you want more information or want us to carry out an SEO audit for your business, then please get in touch with us today by filling out the form below.