Technical SEO for lawyers and solicitors? -

Introduction

The best technical SEO for lawyers and solicitors is a complex topic. It’s not easy to cover all the aspects of this field in just one article, but we will try our best! We will study technical SEO from different angles and then try to give some answers: how it works, why it’s important, and how to improve your website’s technical SEO. In the end, we’ll also give you some tips on how to improve your website’s performance on mobile devices or get more traffic from search engines.

In the article, we will study and explore the technical SEO area for lawyers and solicitors.

Technical SEO is the area of SEO that focuses on the site architecture, code, content and performance. It’s important for lawyers and solicitors because it can help improve your ranking in search engines such as Google and Bing. If you don’t have a good technical SEO strategy in place, you can find yourself buried by competitors who do have one in place.

If your website isn’t performing well, whether it’s user experience or conversion rate, this could be down to problems with your technical SEO (which includes things like site speed).

On top of that, you may find it difficult to rank highly for certain keywords because there are other sites out there with more authority than yours which will be competing with yours for those rankings.

The areas we’ll cover here are:

Site Architecture
Content * Technical Issues/Problems

What is technical SEO?

Technical SEO is a set of best practices that help your website rank better in search engines.

Technical SEO is the process of ensuring that your website is built in a way that search engines can understand it.

Technical SEO focuses on how search engines index and rank websites.

Why technical SEO is important

Technical SEO is important for legal websites. In this article, we’ll cover the basics of technical SEO that you need to know as a lawyer or solicitor.

Technical SEO can help you rank better in search engines and get more traffic from organic search results. It’s also an important part of getting more conversions on your website. If your site has poor quality, then visitors will leave without converting and won’t come back again (unless you’re lucky enough to get them through paid ads!).

If you optimize your website properly by following best practices, then you’ll increase its conversion rate which means more money in your pocket!

How to improve technical SEO

When it comes to technical SEO, there are a few key areas that you should focus on.

One of the most important things you can do is to use a CDN. A CDN is what allows your website to load more quickly for users around the world. This means that people in Australia don’t have to wait for Londoners to load their pages before they can see them!

Make sure you check how fast your site loads. You might not realize this but Google has an indexing bot called “Fetch as Google” which will crawl through your site and test how long it takes each page to load. If the bot identifies that one or more pages are taking too long (which would be considered over 2 seconds), then those URLs won’t be crawled by Googlebot — meaning they won’t end up in search results either! So make sure all pages load quickly so they get indexed by search engines like Google and Bing!

Ways to Improve your Technical SEO. Check this out!

Check out the ways to improve your technical SEO.

Use a CDN (Content Delivery Network)
Check the speed of your website
Make sure that it’s mobile-friendly and responsive
Enable HTTPS instead of HTTP

Use a CDN

A CDN is a content delivery network, which means it’s a bunch of servers spread all over the world. When you use a CDN, the user will send their request to the closest server in order to get the fastest response time possible.

CDNs are beneficial for SEO because they’re usually faster than your site and can reduce your bounce rate (people leaving after viewing just one page). Using a CDN can also help you rank better with Google by making sure that your website loads quickly and reliably across devices. You should also make sure that your hosting provider has sufficient bandwidth so they don’t slow down your site when traffic increases through marketing efforts.

Check the speed of your website

Google has said it will “continue to favour sites that have a fast, reliable user experience”, so it’s no surprise that page speed is a key factor in SEO.

To ensure you’re getting the most out of your website and making sure it ranks as highly as possible on Google Search, you need to check your site’s speed. There are several free tools available (including Pingdom and GTMetrix) which allow you to see how quickly pages load on your site. You should aim for loading times of under 2 seconds for desktop computers and under 1 second for mobile devices.

The importance of mobile responsiveness

If your website doesn’t look good on a small screen, it’s going to hurt your SEO. Google has made it clear that mobile responsiveness is a ranking signal.

Google says:

“A responsive website adapts its layout to the device you’re using, providing an optimal viewing experience whether you’re browsing from your phone, tablet or desktop computer.”
“We’ve seen significant improvements in search results for mobile-friendly sites and will continue to increase our focus on this aspect of search quality.”

Use HTTPS instead of HTTP

HTTPS is the best way to protect your website, your users, your brand and business.

We’re pushing for all websites to be accessible via HTTPS as soon as possible. Not only does it provide encryption for users’ browsing sessions, but it also helps with search rankings and a better user experience.

Optimize images

Be sure to optimize your images. Images are a major cause of slow page load times and can be a major strain on bandwidth. If your site has a large number of images, or if you use high-resolution images for things like product shots or graphic illustrations, then this is something that will benefit from optimization.

To optimize your images:

Use a CDN (Content Delivery Network) to deliver the image files for faster delivery
Compress the JPEGs by 50% before uploading them to the web server; use JPEGmini or Kraken for this purpose
Convert all GIFs into PNGs using ImageOptim/PNGGauntlet/TinyPNG

Let’s see what is the best technical SEO for lawyers and solicitors.

Technical SEO is one of the most important SEO factors that you should consider improving when optimizing your website. There are several techniques that will help improve your Technical SEO, such as:

Using AMP and Accelerated Mobile Pages to optimize your site’s pages
Implementing HTTPS
Creating a sitemap on Google Search Console to facilitate indexation
Using schema markup (rich snippets)