Introduction

If you’re like most attorneys, you have a pretty full plate. You’ve got your clients to worry about and new cases that need to be written up, not to mention all the administrative tasks involved in running your own business. So when it comes time for new client acquisition, where do you start? Well, I’m here to tell you that there are actually plenty of ways for lawyers to grow their businesses without spending too much time or money on advertising or marketing (and most of them involve doing something else entirely). If you’re thinking about expanding your client base through some kind of traditional marketing effort—via billboards or newspaper ads—think again! Here are six ways law firms can develop new business without breaking the bank (or having too much fun at work):

Create a content marketing strategy.

Content marketing is a powerful way to reach potential clients. It’s also an effective way to engage with existing clients, build brand awareness and generate leads.

In this section we’ll cover:

What is content marketing?
Why is it important for law firms?
How to create a content marketing strategy for your firm (including what types of content you should create)

Enhance your online presence.

While it’s important to have a strong physical presence, you can’t ignore the importance of an online presence. The internet is a great way to showcase your expertise and attract new clients, so here are some ideas for how you can make the most of it:

Create a blog that highlights interesting cases or topics related to your practice area. This will help keep people interested in what you have to say while also providing them with valuable information they may not know about yet!
Use social media to share interesting articles related to law (or anything else), but don’t forget about posting personal updates too! Your followers want more than just posts about work–they want someone who understands their life outside of work too! Make sure there’s balance between personal vs professional content when sharing on social media platforms such as Facebook or Twitter; this way people won’t get bored by only seeing business-oriented updates from time-to-time.”

Improve your website’s mobile-friendliness.

If your firm’s website isn’t mobile-friendly, it’s time to take action.

A mobile-friendly website is one that can be easily accessed on a smartphone or tablet and provides an optimal user experience. Mobile devices are becoming more popular than ever before in legal practice and have become an essential part of most people’s everyday lives. In fact, according to Google Analytics data from 2019 (the latest year available), 95% of all internet users worldwide use smartphones at least once per day. This means that if your firm doesn’t have a mobile-friendly version of its site, then you’re missing out on potential customers who may be looking for legal services right now–and could go elsewhere if they don’t find what they need on your site!

Improve your SEO.

SEO is a long-term strategy. It’s not a one-time project that you complete and then move on from, but rather something you need to keep working on over time. SEO is about creating quality content that people want to read, which can be challenging if your business is not in an industry with lots of competition (e.g., law firms).

SEO also involves making sure your website is user friendly for search engines–that means making sure it’s easy for them to crawl through all the information on your site without getting confused or lost along the way!

Offer online education programs.

Create a blog. This can be used to educate your clients and prospects on topics relevant to your area of law, including:
Current events in the legal field that may affect their business or personal lives (e.g., changes in legislation)
How-to articles about specific areas of practice within your field (e.g., how to draft an employment contract)
Tips for navigating common legal issues (e.g., how do I file for bankruptcy?)

Promote pro bono activities.

Pro bono: A Latin term meaning “for the public good.”
Why should law firms promote pro bono activities? Because it’s the right thing to do, and it sets you apart from your competition.
How can law firms promote pro bono activities? By making them a part of your firm culture, encouraging staff members to participate in community service activities, creating opportunities for associates and partners to give back through projects like matching gifts or volunteering at non-profit organizations on their days off from work (or during lunch breaks).

Host social events and networking opportunities for clients and other professionals in your field.

Hosting social events and networking opportunities for clients and other professionals in your field is a great way to build relationships. It’s also an opportunity for you to get out of the office, meet new people and learn more about their businesses.

In today’s digital age, it’s important to keep your finger on the pulse of your industry–and one way to do this is by staying connected with others who share similar interests through professional associations or groups like LinkedIn. Socializing face-to-face will help you make connections that might not have come about otherwise; think of it as a chance for personal introductions rather than just another business card swap!

There are many ways to expand your law firm’s client base, and a lot of them have nothing to do with traditional advertising and marketing methods!

The first step is establishing a strong online presence. This means having an active blog, updating social media profiles regularly, and ensuring that your website is optimized for search engines. You can also use content marketing strategies such as guest posting on other sites related to your practice area or industry (but make sure that it’s relevant). These types of efforts will help build awareness about who you are and what services or expertise you offer without being too pushy about it–and they’re great ways to link back up with prospective clients who may be interested in working with you down the road!

Another way that businesses can grow quickly without spending money on advertising campaigns is by engaging in pro bono activities such as serving on boards/committees etc., volunteering at local charities/nonprofits (like helping out with their events), doing pro bono work for community members who need legal advice but don’t have insurance coverage(which means no payment). If someone sees how hardworking this person was during these projects then chances are better than normal because now there’s trust between them both parties involved.”

Business development ideas for law firms?Conclusion

In today’s competitive marketplace, it’s important for law firms to find new ways to attract clients. By looking at your business with fresh eyes and thinking outside the box, you can come up with new ideas that will help grow your client base while also making you stand out from other law firms.

Business development ideas for law firms?