Introduction
The legal industry has changed dramatically over the past decade. Technology and globalization have made it easier for lawyers to compete with each other, but it’s also made it more difficult for them to stand out from their peers. This has created a glut of attorneys and legal marketing firms, making it harder than ever for attorneys to attract new clients and grow their businesses.
It’s becoming harder to make a name for yourself in the legal industry.
If you’re looking to grow your law firm, it’s important to know that the legal industry is growing faster than any other sector of the economy. The Bureau of Labor Statistics predicts that demand for lawyers will increase by about 10 percent between 2016 and 2026–a growth rate almost twice as fast as all other occupations combined. This means there are more opportunities than ever before, but also more competition among attorneys trying to attract new clients.
In order to win over prospective clients in this crowded marketplace, you’ll need an eye-catching marketing campaign that stands out from the rest of your competitors’ ads while still being true to who they are (and what they can do). It’s important not only because it helps attract new clients but also because it gives existing ones confidence in their choice; after all: why would someone stay with a lawyer whose marketing is unprofessional?
Your website is the foundation of your business marketing strategy.
Your website is the foundation of your business marketing strategy. It’s the first thing people see when they search for you, so it needs to be easy to navigate and look professional. A blog will allow you to post interesting content that keeps visitors coming back, while a contact form lets them get in touch with you easily.
You have to be active on social media, but what should you post?
The first thing to consider when posting on social media is your audience. What do they want to see? What can you offer them that will make them want to engage with your content and follow you?
The second thing is relevance. If someone lands on a page because they are interested in a specific topic, what value does it provide them? For example, if someone searches “bankruptcy attorney,” they might be looking for help with their own situation or advice on how others have handled theirs. A good bankruptcy attorney should be able to provide both types of information–what works well for other people and what works well for themselves–and should post regularly so potential clients can find this valuable information easily when searching online.
The best way to get clients is word-of-mouth referrals from satisfied customers.
In today’s world, referrals are the most cost-effective way to get new clients. It costs you nothing except for a few minutes of your time and the opportunity cost of not doing something else with it.
The best part about referrals is that they’re also the most likely to be happy with your services and come back again! So many times I’ve had someone refer me because they heard how awesome I was from another person who had referred me before them…and so on and so forth (I’m still waiting for my first non-referral client).
Attorneys with competitive rates will always attract more clients than those with higher rates.
The competitiveness of your rates is an important part of growing your law firm. Your clients will always go with the attorney who has a more competitive rate, so you need to find ways to lower your costs without sacrificing quality.
This can be done by cutting out unnecessary expenses like office space and furniture, as well as staff salaries (especially if they’re not being productive). You should also consider outsourcing some tasks that are taking up too much time or money in order to free up resources for other projects that will help grow the business.
Legal marketing firms can help you stand out from other lawyers.
A legal marketing firm can help you stand out from your competition. A good one will have a proven track record of helping lawyers grow their practices and get more clients, but how do you find a good one?
The first step is to make sure that the firm has experience working with law firms like yours. You want someone who knows how to reach out to potential clients and make them want to work with you over another lawyer in town. If they don’t have experience doing this kind of work, then it’s unlikely they’ll be able to deliver results for your firm.
If you want to grow your law practice, there are things you can do that will help it grow faster.
- Do your research.
- Find out what your competitors are doing and learn from their mistakes.
- Be proactive, not reactive. Don’t wait for things to happen; make them happen! A good example is making sure that you are staying up-to-date with technology and its impact on the legal industry as well as keeping up with any changes in the law that could affect your business (for example: recent updates to the Fair Labor Standards Act).
- Make a plan and stick to it! This may sound obvious but many lawyers fail because they don’t have a solid plan in place before starting their business or expanding their operations into another location or state/province/country etc.. If this sounds like something that might be useful for you then check out our article here: https://www.lawyerist.com/how-to-start-a-lawyer-business/.
Conclusion
If you want to grow your law practice, there are things you can do that will help it grow faster.