Attracting clients isn’t just about winning the business of some lucky client. It’s about building a reputation in your industry, and making sure the community knows who you are and what you have to offer. In this article, we’ll talk about how to attract law clients, including some strategies that might help you start attracting clients immediately and others that will take time but will pay off in the end.
Tell people about yourself.
Tell people about yourself.
Tell them about your practice, and the kinds of cases you handle. Tell them about your passions and interests, whether it’s playing the piano or collecting antique cars. Tell them what you do for fun, or where you volunteer your time–and be specific: don’t just say “I like to help out at my kid’s school,” but rather “I am president of the Parent-Teacher Association.” You get the idea!
Keep your practice location visible.
When you’re trying to attract new clients, one of the best things that you can do is make sure that your practice address is visible. This will make it easier for people who want to reach out and contact you with questions or concerns about their legal issues.
To ensure that your practice location is always visible:
- Put your practice address on your business card.
- Include this information in the footer of all emails sent from your account (and give them a call!).
- Make sure this information appears on all social media profiles as well.*
Put your contact information all over the place.
When you’re looking to attract new clients, it’s important to make sure that they can easily find your contact information. You should put your contact information on your website, business cards and other marketing materials, email signature and social media profiles. You can also add a voicemail message on your phone number that includes some basic information about the services you offer (e.g., “Hi! This is [your name] from [your business]. I help people with their legal issues.”)
Make a website and social media accounts for your practice.
You need to have a website for your practice. A website is the single most important tool for attracting new clients and keeping existing ones happy. Your website should be the home base for all of your marketing efforts, so it should be professional in appearance and easy to navigate.
- Choose a domain name that reflects who you are (e.g., mylawfirmname.com). If you already have a domain name but aren’t sure if it’s right for you, try GoDaddy’s Domain Name Generator tool or check out this article from Domain Sherpa on choosing the perfect domain name for your business!
- Choose a web hosting company with reliable servers that can handle heavy traffic without crashing every time someone visits their site (I use HostGator myself). Also make sure there’s enough bandwidth available so visitors don’t experience slow load times when loading images or videos onto their pages–this can happen even though technically everything is working fine on our end!
Create a newsletter highlighting recent cases or events in the industry.
A newsletter is an easy way to communicate with clients, and it can be used to highlight your expertise. By writing articles about recent cases or events in the industry, you’ll demonstrate that you’re an expert on these topics. Additionally, sending out a monthly or quarterly newsletter will help establish yourself as a leader in the field–this could make potential clients more likely to choose you over other lawyers who have less experience.
Additionally, if people know where they can find information regarding your practice location (e.g., “We are located at 123 Main Street”), this may increase traffic from local residents who want legal advice but don’t know where else they can go for help.”
Write online profiles, articles, or blogs and share them on your website or elsewhere online.
- Write online profiles, articles, or blogs and share them on your website or elsewhere online.
- Write about topics that interest you.
- Write about topics that your clients will find useful.
- Write about topics that other people will find useful.
These can be professional (such as tips on how to choose an attorney), personal (such as how to organize a successful fundraiser), or anything else in between! As long as it’s something you know well enough to write confidently and well enough for readers to enjoy reading it–and if those two things come together–then go for it!
Attend speaking engagements at local events and conferences, or write about local topics that interest you and share them online (or both).
Attend local events and conferences. If you’re looking to attract a specific type of client, attend the events that they are likely to be at. For example, if you’re interested in working with insurance companies and their employees, consider going to an event like the annual insurance industry conference in your city or state.
If there aren’t any relevant events coming up soon that would help you meet potential clients from your area, consider writing about local topics that interest you and sharing them online (or both).
There are many ways to attract law clients and make more money as an attorney
Attracting clients is a process, and you can’t just wait for the phone to ring. If you want to attract more clients, make sure your website and social media accounts are up to date. You should also be networking in the community and attending events where potential clients might be found.
If none of these things are working for you, try creating a referral program with local businesses or professionals who have similar interests as your target market–for example, if you’re looking at attracting business owners as clients then reach out to other small business owners in town who could refer their friends and colleagues over to see what services they could offer them.
Attracting law clients is not easy, but it doesn’t have to be hard either. With a little bit of effort and creativity, you can show off your expertise in front of potential clients every day. You just need to find ways to make yourself visible so people know who they’re hiring when they call or email for an appointment! Remember: People don’t care how much you know until they know how much you care about them–so try being friendly when talking on the phone or in person with potential clients.