Skip to content

Do Google ads work for law firms?


Google has become the go-to source for search results. In fact, over 90% of Americans use Google or other search engines daily. That means that if you want to reach potential clients—and increase your bottom line—it’s time to get started with Google ads. But how do they work? And what’s the best approach if you want to use them for law firms?

Do Google ads work for law firms?

So, do Google ads work for law firms?

The short answer is yes. But there’s more to it than that. As with any marketing strategy, you need to do your research and create an effective campaign before you can measure its success or failure.

The answer is that they can, but it’s not going to be easy.

The answer is that they can, but it’s not going to be easy.

If you’re looking for a quick fix or a silver bullet, Google ads are not your answer. The fact is that these ads take time and effort to create and manage effectively. You need to know what you’re doing before even starting out with them — otherwise, you could end up wasting valuable time and money on something that doesn’t work for your law firm at all!

What kind of legal keywords do you want to target?

If you’re a lawyer with a website, it’s time to consider whether or not Google ads are right for your practice. Before we dive into the details of setting up an ad campaign, let’s first define your target audience.

When deciding on which keywords to target, consider who your ideal client is and what they would search for when looking for legal help. For example: if I was looking for an attorney in San Francisco who specializes in immigration law, I might search something like this: “immigration lawyer san francisco” or “immigration lawyers san francisco.”

How many lawyers are in your area?

The next step is to find out how many lawyers are in your area. If you’re not sure how to do this, don’t worry–it’s very simple! First, take a look at the Google My Business website and see if there are any listings for local attorneys. If there aren’t any existing listings for attorneys near you, then it’s time to get started listing yourself on Google Maps (which will also allow people searching for lawyers in their area). Once all of this is done, go back through each listing individually and note down:

  • The name of each firm/attorney at each address
  • The number of reviews that firm has received from clients (if applicable)

Does your audience use Google for legal search results?

Google is the most popular search engine in the world, with more than 90 percent market share. It’s used by more than 90 percent of attorneys and is the #1 source for legal research. So yes, it works!

How much should a lawyer spend on Google ads?

When it comes to spending your budget, it’s all about getting results.

How much should you spend on Google ads? According to HubSpot, the average cost per click for lawyers is $40–and that’s not even including retargeting campaigns or other forms of online advertising like Facebook ads. Your budget should be enough to get you enough traffic and leads so that you can make a profit off those sales and referrals.

If you’re just starting out with marketing strategies like this one, then it would be best if you started small and scaled up once things start working well for your firm–but don’t forget: “small” doesn’t mean “free.” You still need some kind of budget before even considering doing any kind of paid advertising campaign!

What types of ads are best for law firms?

In addition to AdWords, there are a few other types of ads that law firms can run on Google.

The Google Display Network is an expansive network of websites and apps where you can display your ads. It includes many popular sites like YouTube, Gmail, or Google Maps. You can also use this platform to reach customers who are interested in specific topics like health care or tax preparation services by targeting your audience with keywords related to those topics.

YouTube video ads are another option for promoting your services on YouTube videos related to legal matters like divorce proceedings or estate planning documents (or any topic where people might be looking for legal help). These ads allow viewers who watch these videos an opportunity to click on them if they want more information about what your firm offers specifically–and they’re sure not going anywhere anytime soon!

With the right strategy, you can improve your visibility and attract new clients through Google.

Before you can start planning how to use Google ads, it’s important to understand the basics of how they work.

The first thing you need to know is that there are two types of ads: search and display. Search ads appear when someone searches for a term related to your business or service. Display ads are shown in non-search contexts like websites or mobile applications.

Both types of ads have different performance metrics: conversion rate (how many clicks lead directly to sales) and return on investment (what percentage of ad spend generates revenue). Your goal should always be high conversion rates and low costs per acquisition (CPA).


Google ads are a great way to reach potential clients and improve your online presence. They’re easy to set up and can be monitored easily by anyone with access to a computer. If you’re looking for some help with your Google ad campaign, contact us today!

Leave a Reply

Your email address will not be published. Required fields are marked *