Law firms are not known for being the most popular or hip. You do not see them featured on Instagram or Youtube, and they rarely have massive followings on Twitter. However, that does not mean that you cannot market a law firm on social media! With the right approach, you can make your firm stand out from the crowd and attract new clients who need legal help.
How to market a law firm on social media? Be authentic
Authenticity is one of the most important things when it comes to any kind of marketing strategy. Social media is all about being real, and if you try to pretend like everything is perfect all the time, people will see right through that and lose respect for you.
You should also be honest and transparent: if your firm has made a mistake or had a bad experience in court, talk about it—it’s okay! The more human and relatable you are, the more people will relate to you and trust what you have to say.
How to market a law firm on social media? Optimize your bio
The first thing you should do with your bio is make sure it is short and sweet. This can be done in two ways:
- Include a concise description of who you are and what your law firm does in fewer than 50 characters (the typical length of a tweet).
- Use hashtags to connect with other users. Hashtags like #lawyer and #legal are common among lawyers on social media, so use them if they apply to your business! If there are keywords that describe you or your business well, incorporate them into the bio as well. This will help potential clients find out more about who they should hire when they need legal assistance.
Finally, there’s the question of what picture should go along with the bio on social media sites such as LinkedIn or Twitter? It’s best not to use any pictures at all—after all, most employers aren’t going to see these profiles anyway–but if there must be a photo used then make sure it represents professionalism rather than informality!
Choose the right platform
Choosing the right social media platform for your audience is one of the most important things you can do. The best way to ensure that you’re using the right platform is by getting a clear understanding of who makes up your target market.
After you have determined who your audience is, think about what they are looking for on social media and where they spend their time online. Are they active on Facebook? Do they prefer Twitter or Instagram? Will they read a blog post or watch a video more than read an article? Or maybe they are all about LinkedIn (which happens to be my personal favorite).
Once you have answered these questions, it’s time to consider what kind of message would resonate with them best on these platforms. Let’s say that my target market consists mostly of young professionals living in major cities like New York City or Boston – two places where I also live! So I want my content (and voice) to be relatable and understandable as well as entertaining enough so people want more from me but not necessarily too much because then there might be an expectation set which could lead into disappointment later if something doesn’t work out perfectly according to plan instead always having room left over so there won’t be any regretful moments either way – but this may sound better when written down properly:
Post regularly
The goal of posting regularly is to build a following, a community and an audience. The more often you post, the more often your followers will visit your page and see what’s new.
You want to be sure that you are posting on a consistent basis so that people know when to expect new content from you. They should never have to wonder if or when they will get new content from you or your firm.
It’s important that when people visit your law firm website or social media pages, they leave with some sort of takeaway message or action item—something meaningful that they can use in their own lives (or workplace).
Be consistent
Consistency is important for building trust and authority.
Make sure you are consistent with your posting times, content, and topics. For example: If you want to be active on Twitter every day at 3pm, post the same article or link there at that time each day. Or if you want to post about a certain area of law on Facebook every Monday, do so consistently. This will help build trust with your audience so they know what they can expect from your account and where they can find it each day.
Learn from experts
Learn from experts.
The first step in marketing a law firm on social media is to study the experts—and you can do so by following their blogs, commenting on their posts and asking for advice. You’ll learn a lot about how they market their firms, and this knowledge will be invaluable when it comes time to apply it in your own strategy.
Be useful
You can be useful to your followers in a number of ways. First, you should provide information that is helpful and relevant to your audience. For example, if you’re a law firm specializing in commercial real estate, you can share content about how to buy or sell a business property.
Second, help people solve their problems by giving advice on what they need to do next (e.g., “what documents do I need when selling my business property?”). Thirdly, share industry insights that may not be obvious to others (e.g., “how does Brexit affect the legal profession?”).
Don’t be afraid of automation
Don’t be afraid of automation. It will help you to do more with less, save time and money, and be more productive.
Automation is a simple but powerful strategy that can save hours of work every week and also create new opportunities for your business through building relationships with customers on social media sites like Facebook and Twitter. You don’t have to be an expert programmer or software developer to automate your marketing efforts; there are lots of tools out there that make the process easy for even non-technical people!
Do not publish the same content on all platforms.
When it comes to social media marketing, you don’t want to be a one-trick pony. You will get very little engagement and interaction if you publish the same content on all platforms. However, this doesn’t mean that you should create different types of content for each platform just because they are different – what we mean is that it is important to use the strengths of each platform to your advantage.
For example:
- Twitter has great visuals – use them! Make sure your profile picture stands out and that all images have clear captions (or hashtags).
- LinkedIn has a more professional audience – share professional content from industry news sites or even blog posts about business topics (like this one!). You could also create some original articles or tips about practicing law in certain areas which would be relevant for people looking for advice on those subjects.
You can market a law firm on social media if you follow these tips.
Social media is a great tool to market a law firm. You can use it to raise awareness of your brand and build trust with potential customers, but you need to do so in a way that makes sense for your business. The key is finding the right balance between content creation and curation.
Here are some tips on how to market your law firm on social media:
- Write quality posts that provide value for users’ time (e.g., don’t make all posts about yourself)
- Retweet or share other people’s relevant posts from time-to-time
- Don’t overdo it – keep the amount of posting under control
How to market a law firm on social media? Conclusion
As you can see, there are many ways to market a law firm on social media. You just need to be creative and consistent in order to make sure your message reaches the right people at the right time. If you follow these tips and put some thought behind what content you’re posting, then it should be easy for you to get more clients through Facebook and Twitter!