If you’re a lawyer, you know that your profession isn’t exactly the most exciting. There’s a reason why lawyers are often portrayed as boring, stodgy people who never get out of their office. But it doesn’t have to be this way for you! Blogging is an excellent way to connect with potential clients and establish yourself as an expert in your field. Here are some steps for starting your own legal blog today:
How to start a legal blog? Choose a niche
When it comes to choosing a topic, there are some important things you should consider. Before you can decide on a niche, you need to make sure that it is interesting and relevant to your audience. It needs to be something that people are interested in reading about; otherwise, they will not come back for more content.
It is also important for the niche you choose not to be too broad or too narrow because that can leave room for other bloggers who have specialized knowledge in those areas of law—and whose blogs are competing with yours for readership and ad revenue. If your blog is too broad (like “all aspects of American law”), then someone else might write about a particular aspect much better than you would; however, if your blog was only about one specific area within American law (“complex litigation”), then no one else would have much incentive to write about complex litigation either since they already know all there is to know!
So how do we find out what topics our audience likes? The best way is through surveys! They’re quick and easy (and free) ways of finding out exactly what kinds of posts would interest people most so we never forget where our unique value proposition lies within this vast ocean called social media marketing world: whether it’s humor or practical advice.”
How to start a legal blog? Create content
- Choose a topic that you are passionate about. If you don’t enjoy your work, it will be difficult for you to make money from it.
- Create a list of topics to write about. Think of what’s relevant in your area of expertise and how best to present it to the public. Also consider researching topics that are popular with your audience and what they want from legal blogs: how-to guides, best practices, case studies…
- Write about something within your area of expertise: law is a broad field so there’s plenty of variety to choose from! Don’t be afraid to share some personal experiences or opinions along the way too if those feel natural within the context of what you’re talking about (think “My Top 5 Favorite Legal Blog Posts”).
Establish a high standard of quality
“Quality content is the key to building trust with readers.”
This is a phrase you should keep in mind throughout your blogging journey. Your primary goal as a legal blogger is to provide useful and relevant information to your readers, which will help them make better decisions. Quality content will help you build trust with your audience because people want reliable sources of information on law-related topics. They don’t want advice they can’t rely on or answers that aren’t backed by facts and research. When they read quality content, they know that their time was well spent because it was written by someone who knows what they’re talking about! In addition to increasing their loyalty, producing high-quality content also gives you an opportunity to establish yourself as an expert in your field—and experts are always in demand!
Put together a content calendar
There’s nothing more frustrating than having no idea what you’re going to write about. To avoid this, I always recommend creating a content calendar so you know exactly what topics are coming up and when they’ll be published.
You can use a spreadsheet or calendar app like Google Calendar to draft your calendar, but if you want something more customizable, check out CoSchedule’s Youtility Course or the free template in my content marketing guidebook.
Decide on your branding style
When it comes to branding, you have a lot of options. You can choose from the gamut of styles out there: hard news, soft news (think The New York Times), opinionated blogs like The Huffington Post. You can even go for a more personal approach—just make sure that the voice you use is consistent throughout your blog and that it fits the way people see your practice.
As with any other business or marketing decision, it’s important to consider what kind of legal information readers are looking for before choosing a particular style. If they’re looking for hard facts and clear-cut answers on how they should proceed with their cases or disputes, then they’ll probably be pleased with straightforward writing and minimal commentary as long as it’s accurate and informative.
Build a presence on social media, too
One of the best ways to get noticed is to build a presence on social media. It’s a great way to promote your blog, engage with your audience, network with other legal professionals, and even find new clients.
- Use social media to promote your blog
Whether you use Twitter, Facebook or LinkedIn – or all three – make sure you integrate it into your marketing plan as much as possible. Posting links back to any new posts will help readers find more content they might be interested in reading and improve SEO rankings by bringing them back through search engines.* Engage with your audience on social media
Social media allows you interact directly with potential customers who may want advice on issues they’re facing that match up with what you provide as a lawyer.* Network with other legal professionals
Start blogging today.
Start blogging today. With the help of this guide, you can create a blog in minutes and start sharing your knowledge and expertise with the world. Blogging is an effective way to earn money online while doing something that you love.
How to start a legal blog? Conclusion
Blogging is a great way to start blogging today. You can choose from many different types of blogs, each with their own purpose and audience. Whether you’re looking for inspiration or want to start your own blog today, we hope that this post gave you some insight into how easy it can be!