If you are a solicitor, and you’re looking for keywords to use on your website, then legal keyword research is different from other verticals. For example, let’s say that someone searched for “copywriter” in Google. If most of those searches were for “copywriting service” instead of “copywriter”, then we’d want to go after the first phrase instead of the second one because it would give us more traffic.
Legal Keyword Research for solicitors?
Keyword research is the process of identifying the most relevant terms and phrases your audience is using to find you. As a solicitor, you need to know what people are searching for in order to create content that answers their questions and provides value. Keywords help you understand what your clients want from their legal service providers—and how you can be the one they turn to for advice on those topics. Keywords that describe this process include: search engine optimisation (SEO), keyword research, conversion rate optimization (CRO), and traffic generation
How do you do keyword research for legal websites?
There are many tools out there that can help you with keyword research. Here are the ones we recommend:
- Google Keyword Planner is a free tool from Google AdWords, which allows you to check how many searches your keywords get each month. It also gives you suggestions for new keywords based on what others have used before. If you don’t have an AdWords account, sign up for one before using this tool.
- Google Trends is another free tool from Google that shows how often certain search terms have been searched over time, both globally and locally (in your own country). This can help identify what people are interested in now compared to six months ago or ten years ago – all at once!
- You can also use Google Autocomplete and Bing Ads Intelligence, both of which do essentially the same thing as Keyword Planner above but without needing an AdWords account first. They’ll tell us what people have been searching for most recently and give us some ideas about what they might be looking at next time round too;
Finding keywords for the legal industry is different than finding keywords in other verticals.
Finding keywords for the legal industry is different than finding keywords in other verticals.
Legal keywords are more specific and are likely to have misspellings, long tail keywords and negative keywords.
Keywords are the words that someone types into the search engines when they are searching online.
Keywords are the words that someone types into the search engines when they are searching online. In other words, keywords are the words that people use when they search for something on the internet.
When it comes to legal keyword research you have to consider what that person is actually looking for.
When it comes to legal keyword research you have to consider what that person is actually looking for. This is not always as straightforward as it sounds, for example: if someone types “how much does a divorce cost?” into Google, are they really asking the question and want an answer? Or are they just curious what others have paid and so on? Often there is no definite reason behind why someone would search for something when there is probably no reason behind it at all!
People don’t always express themselves in terms that make sense to you or your business. If someone says “I need a solicitor” then perhaps they aren’t looking for one after all…
For example, if someone were searching for a copywriter and most of their searches were for “copywriting service” instead of “copywriter” then that first phrase would be the one you’d want to go after.
To recap, the first step in keyword research is to understand what your audience wants. You can’t just guess; you need to look at the data and see what people are actually searching for.
The next step is to figure out which keywords will best attract your target audience and help you achieve your goals. This requires a clear understanding of how people search online, as well as an understanding of how Google ranks pages based on those keywords.
Keep in mind that people don’t always express themselves in terms that necessarily make sense to you or your business.
- Don’t get too caught up in trying to understand why someone would search for something
- There is probably no reason behind it at all!
- You can’t predict what people are going to search for, so don’t waste time trying
In other words, the way people use language can be unpredictable and weird.
To understand how people use language, it’s helpful to look at the most common uses for words. One such example is that people use words to express themselves and communicate with others. In other words, the way people use language can be unpredictable and weird.
In the same way that you’d never tell a chef the exact recipe for your favorite dish because they might not have all of your ingredients or cooking equipment at hand, keyword research is an inexact science that requires some flexibility and experimentation on your part.
Don’t get caught up trying to understand why someone would search for something when there is probably no reason behind it at all!
Don’t get caught up trying to understand why someone would search for something when there is probably no reason behind it at all! Focus on the keywords that you can actually rank for.
Conclusion
You need to be aware that keywords are not always what they seem. This means that you have to make sure that you’re using the right ones and making sure they align with your brand identity. If someone is searching for “legal service” because they want legal advice on something specific but all the results show lawyers instead of those services then there won’t be much point in trying to get their business unless there is some other factor driving them towards doing so (and if there isn’t then why would you want them anyway?).