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Marketing Analytics Tools All Law Firms Need in 2023?

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Legal marketing is constantly changing, and it seems that every day there is a new tool to learn and implement. With so many options out there, what do you need to focus on? How can you best use the resources at your disposal? We’ve compiled a list of marketing analytics tools all law firms need in 2023.

Google Analytics

As a marketing analytics tool, Google Analytics is a web-based service that tracks and reports website traffic, behavior, and other statistics. It allows you to measure the traffic of visitors to your site and understand what they do. By using this tool, you can optimize your content for better performance.

You can use it to:

  • Find out how many people are visiting your website each month (and which source referred them)
  • See where on each page users click most often (and which content was clicked)
  • Track goals and conversions

HubSpot’s Social monitoring

Social monitoring tools help you track your brand’s performance on social media. In the past, you would have to manually scan each platform for mentions of your business, but that can be a time-consuming process. HubSpot’s Social monitoring tool is a great option for law firms because it monitors your brand’s performance on social media, and allows you to respond to comments and questions from followers in real time—making it easier for you to engage with potential clients!

HubSpot’s COS

  • HubSpot’s COS (Customer Relationship Management) is a CRM tool that allows you to manage your contacts and leads.
  • The HubSpot platform provides tools for tracking sales, managing contacts and setting up automated emails. It also allows you to create campaigns to reach out to potential clients.

Google’s Forms

Google Forms is a powerful tool that allows you to create, collect and manage information from your website visitors. Form creators can craft surveys and then embed the form anywhere on their website — including on social media sites like Facebook or Twitter.

When visitors fill out a form, the data will be automatically added to your Google Sheet and then emailed to you so that you can review it at a later date. You can also manage all of this information in a single place using Google Sheets’ built-in reporting functionality.

Webmaster Tools & Search Console

In order to know what’s going on with your website, you need tools that monitor your site and help you understand how Google sees it. These two tools are essential for all law firms.

Webmaster Tools is a free tool from Google that lets you see how Googlebot (the crawler) sees your site. You can use this tool to find out how fast your pages load, which pages are not showing up in search results, if there are any technical issues with the way that people are interacting with your website and more.

Search Console is another free tool from Google – but it lets users see how users interact with their sites in real time. This means that if someone searches for “lawyer near me”, they will see exactly which law firms show up first when using Search Console – even if those sites aren’t ranking well in the SERPs at this point in time! This feature makes Search Console incredibly useful for seeing which keywords perform best on an ongoing basis so you can optimize them accordingly before competitors get too far ahead of you during ranking season (which runs roughly January through April).

SEMRush’s Keyword Research

SEMRush is a great tool that helps you find keywords for your marketing campaigns.

It also shows the search volume and the competition for each keyword, which allows you to determine which ones are worth trying out.

The best part is that it allows you to analyze your competitors’ keywords in order to see what they’re doing, so that you can try out new methods and improve upon them if necessary.

Intercom & Zendesk Chatbots

Intercom is a customer service software that you can use to automate your lead generation, improve the engagement with your customers and reduce the costs related to handling queries manually.

Zendesk Chatbot is an AI-powered chatbot platform that helps you build conversational apps powered by Zendesk. It can be used for marketing automation, customer support and sales as well as other purposes like knowledge base management or enterprise workflow automation.

Ahrefs & Moz Pro for Backlink Analysis

Ahrefs and Moz Pro are both powerful tools for backlink analysis. They will give you a list of all the links pointing to your site, along with information about where each link is located, how much traffic it drives, and more.

You can also use these tools to find broken links on your site so that they aren’t sending away potential customers who may click on them before finding nothing but dead air. The two platforms offer different features so there’s no right choice—just choose whichever one works best for your needs!

Marketing Analytics Tools All Law Firms Need in 2023?

You’re a lawyer. You know better than anyone else what it takes to build a successful law firm. Yet, when it comes to marketing your services online, you find yourself lost in an ocean of digital marketing tools and strategies.

It’s not your fault that you feel overwhelmed by the sheer number of solutions out there—and they don’t just give you headaches but also cost a lot of money!

But we have good news for you: We’ve done all the research work so that you don’t have to. Here are some marketing analytics tools all law firms need in 2023:


Our list of marketing analytics tools has been designed to help you make sense of the data and insights that you have access to. We know how overwhelming it can be when you first start using these tools, so we made sure our list is full of easy-to-use tools that anyone can use. We hope this article has helped you better understand what marketing analytics tools are available today and which ones are best suited for law firms in 2023!

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