If you are a lawyer or solicitor, then you know that landing pages are the most important tool in your marketing arsenal. If your website is not generating leads, then you need to create effective Lawyer/Solicitor landing pages to bring in new clients. A well-designed and well-written Lawyer/Solicitor landing page can do wonders for bringing in more traffic and sales leads. However, there are many ways to mess up your landing page strategy—for example:
Have a clearly defined goal
Before you start creating your landing page, it’s important to set yourself some goals. These could be anything from “I want to increase my conversion rate by 10%” or “I want to have a higher sales conversion rate by the end of this month”. Whatever you decide, write them down and stick them on the wall in front of you so that they are constantly in view when you are working on your pages.
Another thing to remember is not to worry about what other people’s goals might be – focus on your own! The best way for me to get a good idea of what I should be aiming for was by looking at my competitors’ websites and seeing what their key messaging was, then trying to figure out how we could differentiate ourselves from them (if possible). It was also important not only just because our company has its own unique selling point but because it allowed us more freedom when coming up with ideas rather than worrying about whether another firm had done something similar before us – which meant we were able to come up with some really creative solutions too!
Decide the type of landing page you need
You need to know the type of landing page you want to create. The decision will depend on your goals, target audience and what type of content you want to share.
If your goal is lead generation then a lead generation landing page would be best suited for you. This type of landing page focuses on generating leads by providing an incentive or discount in exchange for contact information such as an email address or phone number. If you are looking for more sales, then a sales page would be most suitable. This type of landing page provides details on pricing and payment methods which allows potential customers to easily purchase products through your site or store
Design your page to reflect your brand identity
- Design your page to reflect your brand identity.
- Use your logo and colours in the header of the landing pages, so that it is easily recognisable when someone sees it on a search engine.
- Ensure that the fonts you use are consistent with what you have used elsewhere, for example if you use certain fonts in other marketing materials then continue using them on this page.
Use content to convey your message effectively
You should use long-form content that engages the reader by outlining your qualifications and experience. Videos are also a great way to convey your message effectively, as they allow you to show off your work rather than just tell it. And don’t forget about infographics and testimonials!
Give clear and precise information
- Check that you are not being vague or ambiguous.
- Avoid using jargon or slang terms.
- A good landing page should give the reader all the information they need to make an informed decision, so be as specific as possible in your descriptions and avoid using vague statements like “We have a great team” or “Our customers love us” – provide examples (if relevant) and illustrations of what makes you special!
Make sure that the CTA is prominent and visible
The CTA should be the most prominent element of your landing page. It should be clear, concise and easy to find. A call to action is an imperative part of every landing page, so make sure that it is visible and very prominent on the page (e.g., at the top right corner).
It needs to be a clear statement of what you want visitors do next: click through, sign up for an appointment or contact your firm directly. The CTA should be visible without having to scroll down on mobile devices or laptops; this will make sure that you do not lose potential clients who might have been waiting for some time before taking action by scrolling down on their screens.
The above-mentioned tips will help you create effective Lawyer/Solicitor landing pages.
If you are a Lawyer/Solicitor, chances are that you have your own website. Landing pages can be created for different purposes and there are several types of landing pages which may or may not be relevant to the Lawyer/Solicitor industry. They include:
- Lead generation landing pages– these are meant to capture leads from potential clients who come across your website while they were searching for information on legal services or legal issues. These types of landing pages should contain clear calls-to-action that encourage visitors to fill out forms in exchange for offers or special deals.
- Sales page– these landing pages focus on selling products or services offered by the lawyer/solicitors (e.g., consultation fees). This type of page will have very little content other than an email address where customers can contact the law firm directly if they want more information about their services.
How to create persuasive Lawyer/Solicitor Landing pages? Conclusion
This is where our job ends, and yours begins. Now that you know the key points to create a great Lawyer/Solicitor landing page, it’s up to you to take action on what we’ve discussed here today!