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The Irish solicitors guide to online marketing in 2023

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Solicitors in Ireland are struggling to get leads from the internet. They’re not getting enough clients because they have poor SEO and PPC advertising strategies. In this article, we’ll look at why you are not seeing results online and what you should do to make things better.

Irish solicitors are struggling to get leads from the internet

So, how many Irish solicitors are there?

According to the Law Society of Ireland, there are currently 1,700 solicitors operating in Ireland. Of those 1,700 solicitors, only 20% are getting leads from the internet (the rest rely on referrals from friends or family). This means that 400 Irish solicitors are getting leads from the internet!

We also know that 6% of these 400 Irish solicitors are using our software to generate these leads. That’s 24 lawyers who use our platform every month—and we’re confident this number will continue growing over time because we have some great plans for expanding into new markets in 2019!

4 reasons why Irish solicitors are not seeing results online

You’re a solicitor and you’re under the illusion that you don’t have enough time to do SEO. The truth is, most people don’t have enough time for anything. Especially when it comes to marketing their businesses online.

Let’s be real – as a business owner, there are only so many things you can do in any given day, no matter how hard working or industrious you are. You may be able to squeeze in a few hours here or there but realistically speaking; who has the time?

The same goes for PPC advertising on Google Adwords and other platforms like Facebook Ads, LinkedIn Ads etc. As an Irish solicitor trying to advertise your law firm online through these channels – it seems like an impossible task due to lack of resources (time/money).

Why your SEO is failing?

Did you know that on average, 20% of your visitors will leave your website without clicking on a single ad?

This means that if you are not using the right keywords or optimizing your website for SEO, you may be missing out on potential clients. But what are the best keywords to use? What should they look like? And how do we know if our current keywords are working for us or not?

Here’s what we can tell you: there is no one size fits all solution when it comes to choosing the best keywords. The industry standard says that there are three things needed to optimize any website properly: relevance, competition and commercial intent.

What you should do to make your SEO effective?

When it comes to SEO, there are several factors that one must take into consideration. If you want to get your website ranked on the first page of Google and other search engines, you will have to ensure that you are doing everything right.

The first thing that should be done when it comes to SEO is focusing on the right keywords. You need to know what people are searching for on Google so that you can put these words in your URL, title tags and meta descriptions. Just like in any business venture, keyword choice is extremely important when it comes to getting traffic from search engines like Google or Bing!

You should also make sure that you choose keywords with long tails because they provide more information about what users are looking for than short-tailed ones do (e.g., ‘bank’ vs ‘banks’). Long tail keywords tend not only help increase your rankings but also improve CTR as well as conversion rates (CR).

Why PPC advertising is not giving you results?

When it comes to online marketing, PPC advertising is a great investment. But if you’re not getting the results that you want, it could be because your website isn’t optimized for SEO or conversion.

You see, when someone lands on your site and clicks through to another page or subpage on your site that is not relevant to their query, this can negatively impact their experience with your brand and lead them away from ever coming back again. This means that PPC advertising isn’t going to work as well if they leave behind some negative sentiment about how they feel about your brand because of something unrelated to what they were looking for (which was likely an immediate action).

How to use Google Ads effectively?

Google Ads is a great way to get your business seen by potential customers. It’s an easy way to target people who are actively looking for your products or services, and it can be used to drive qualified traffic to your website.

Why should you use Google Ads?

Google Adwords has over 2 million advertisers, which means that you’re competing with all of these other businesses for attention and clicks. That’s why you have to make sure that your ads stand out from the crowd if you want it clicked on enough times by potential customers so they can find out more about what they can do with your services or products. In order to do this, here are some tips:

Have you got a website that converts visitors into leads?

Now that you have your website up and running, it’s important to make sure that it is converting visitors into leads. To do this, you need to make sure that your website is optimized for conversions.

If you want to get more traffic to your website then there are plenty of ways that you can do this. One of the most effective ways is through SEO optimisation and search engine marketing (SEM). These two things will help increase brand awareness and will also bring in new clients or customers who are searching online instead of using traditional methods such as newspapers or television advertising.

You should also focus on improving the conversion rate of your site so that people who visit actually convert into leads or sales instead of just looking around before leaving without doing anything else after reading about what services we offer.”

How to build a website that converts visitors into paying clients?

The first step in building a website that converts visitors into paying clients is to identify your target market. Your potential clients will be defined by the services that you offer, so it’s important to think about who would be most likely to hire you as their solicitor. Once you’ve identified this group of people, the next step is to build a website that speaks directly to them and addresses their concerns. This can be done by using an online builder like [website builder name].

This particular site has been designed with ease-of-use in mind, allowing users from all walks of life—even those who aren’t particularly tech savvy—to create an attractive service page without any coding experience required! And when it comes time for updates later on down the road (say after an expansion in business), there are no worries—the platform will automatically update itself so everything stays fresh and current without any effort at all on your part.*

To get more clients, improve your SEO and PPC.

The Irish Solicitors Guide to Online Marketing in 2023

To get more clients, improve your SEO and PPC. SEO (search engine optimisation) is the process of improving a website’s visibility on search engines like Google. It can be as simple as changing the title of a page or making sure all of your content is written well and contains keywords that people searching for legal services might use. Pay-per-click advertising (PPC) lets you pay for ads to appear at the top of search results when someone types in relevant terms like “lawyer”, “solicitor” or “personal injury”. Both are highly effective ways to generate leads, but neither works without the other—you need both if you want your firm to thrive online!


To get more clients, you should improve your SEO and PPC. Use Google Analytics to measure the effectiveness of your ads and learn from it. Get an experienced web developer to help build a website that converts visitors into paying clients.

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