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5 marketing tools every law firm needs

If you’re a lawyer, there’s a good chance that you’ve spent at least some time thinking about how to market your law firm. Maybe you’re wondering how to get more clients or what type of marketing strategy would work best for your firm.

The truth is that lawyers have a lot of options when it comes to marketing their practice, ranging from traditional and online advertising tactics all the way up to social media and beyond. In this article, we’re going to touch on some of these strategies as well as give an overview of five specific tools that can help boost brand awareness — not only for your law firm but also for individual attorneys within those firms who want some additional exposure on their own profiles:

1. Customer Relationship Management (CRM) Software

  • It’s important to stay organized and keep track of your clients’ information.
  • CRM software helps you do this by keeping all your client information in one place, so you can refer back to it whenever necessary.
  • It also gives you a better understanding of your clients’ needs and wants, which will help ensure that you’re offering them the best service possible.

2. Print Marketing Services

Print marketing is a powerful way to stay top of mind and earn more client work. It can be used to promote new services, seminars and events, and your brand.

Print marketing can help you compound your efforts by leveraging the same message across multiple channels. For example: You may send out a print brochure that includes an offer for a discount on your law firm website hosting service. Later in the year when you’re ready to renew contracts with clients who didn’t sign up earlier on, they will have already had some exposure to your brand by seeing it on their mailbox or desk at home or work!

3. Content Marketing

Content marketing is a way to create and distribute valuable content to attract, engage, and retain customers. It’s a long-term strategy that establishes your firm as an authority in your industry.

When you write blog posts that are helpful to potential clients, they’re more likely to remember you when they need legal help. In addition to generating leads for your firm, content marketing can be used to build relationships with potential clients so that when the time comes for them to hire a lawyer, they’ll think of yours first.

4. Social Media Management Tools

Social media management tools are a great way to manage your social media accounts on a single platform. Some of the best ones out there include Hootsuite and Buffer, which allow you to schedule your posts in advance, monitor your brand’s performance across different platforms, and even analyze how well your content is performing.

If you want to be able to effectively use these tools in your law firm, make sure you choose one that works for you and fits into the workflow of the people who will use it. For example: Is it important that everyone has access? Does someone need training or support? Are there any special features or integrations with other apps that will help streamline our workflows?

Social media management tools can help make managing multiple social accounts easier by providing analytics reports on each account so you know what kind of traffic each is getting. These reports also show how much time was spent on each platform per day so they can tell if something might be going wrong (such as an employee not posting anything).

5. Analytics Solutions

Analytics Solutions

Every law firm needs to know how to use analytics to improve its marketing. Not sure what the best analytics tools are? We’ve got you covered with this guide, which explains how to use analytics to measure the success of your marketing campaign, understand your target market, and improve your marketing strategy.

These five marketing tools will help your law firm boost its brand awareness, generate leads and measure results.

  • CRM software
  • Print marketing services
  • Content marketing
  • Social media management tools
  • Analytics solutions


Now that we’ve covered the five tools, it’s time for you to get started! Remember that these are just suggestions. The most important thing is making sure your firm has a marketing strategy in place and spending time on implementing it. If you don’t have the resources or budget to hire someone, then start small by using the free versions of each tool until they become more comfortable with their use. Best of luck!

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