Introduction
I’ve been in the legal industry for a while now and have seen many changes. One of the biggest is the way law firms are growing their practices. I used to look at traditional law firms as the only way to go, but now there are so many more options out there. You can do it all in-house or you can use a virtual assistant (VA). Both have their pros and cons, but one thing that hasn’t changed is how important video is when it comes to marketing your practice online. In this blog post, we’ll discuss why you should use videos for your business and how they can help grow your practice!
Why you should use videos to market your practice
Video is a great way to connect with your audience and get your message across. It’s also easy to share on social media, embed on your website and use for marketing purposes. Videos can be used for training purposes as well!
Who should be in the video
The most important people in your video are you, your staff and clients. You should also include other attorneys in your practice if they are doing something interesting or unique.
Where to put the video
To get started, you’ll need to upload your video to a video hosting service like YouTube or Vimeo. These sites make it easy for viewers to watch the videos without having to download them first–and they’ll also ensure that your content stays online even if you change web hosts in the future.
After uploading your attorney’s profile video, share it on Facebook, Twitter and LinkedIn with relevant hashtags so people can find it easily when searching for legal help in their area. Also consider posting links directly onto relevant websites (like those of local businesses) where potential clients might be looking for attorneys like yours!
How long should it be?
The length of your video is important. You want to keep it short and sweet, but not too short. If you have a lot of information to share, it’s best to break up your videos into multiple parts. One minute is ideal for most attorney videos–if possible, try to keep them under two minutes long. The shorter the better!
As we mentioned above, most consumers today prefer short-form content because they don’t have time or patience for lengthy explanations or lectures that drag on forever (and ever). When they see an advertisement that looks interesting enough on social media or in an email newsletter from their favorite retailer or brand, they’ll click through immediately without giving much thought as long as it doesn’t take more than 10 seconds before reaching its destination
Using videos can help you grow your practice.
Videos are a great way to connect with clients and educate them. They can help you grow your practice by building trust, standing out from the competition, and more.
- Connect: Videos are an effective way to create a personal connection with your audience. A well-produced video will make viewers feel like they’re talking directly with you rather than just reading about what you do on paper or watching it on TV or computer screen. This allows them to connect emotionally with what you have to say about your services–and that helps build trust in what you do as an attorney!
- Educate: When people want legal advice, they often don’t know where else besides Google searches can go for information about their legal situation (or any other topic). That’s why it’s important that attorneys offer educational resources online–such as blog posts explaining basic concepts related specifically towards areas like family law or criminal defense cases — so potential clients can learn right away without having do any further research themselves beforehand.”
Conclusion
In conclusion, using videos can be a powerful tool to help you market your practice. They’re easy to create and can be used in many different ways. The key is understanding that they need to be relevant and engaging for your audience–whether it’s potential clients or current ones who want more information about what you do.