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How do lawyers attract businesses?


Lawyers are in a unique position to attract new business. They have access to a wide range of potential clients and can work on projects that will help their clients achieve their goals. But how do you get the attention of that dream client? How do you make sure they trust your company enough to hire it? The first step is building your personal brand as a lawyer—and doing so in a way that attracts more than just one-off clients.

Be clear about your value proposition

The first thing you should do when trying to attract new clients is explain what you do in a way that’s easy for them to understand. They may not know anything about law, so it’s important that you can explain your services clearly and succinctly. If they don’t understand what their problem is or how their problems could be solved by hiring a lawyer, then there’s no point in continuing the conversation with them!

That being said, it’s also important for businesses (and people) not just anyone who offers help: they need someone who has experience actually solving those problems before! This means showing off some credentials as part of your value proposition–it shows trustworthiness because it shows that this person knows what they’re doing and isn’t going anywhere anytime soon!

Finally, make sure all of this aligns with business goals: if there isn’t any alignment between what the client wants/needs versus what we want/need then we won’t see eye-to-eye on anything else either.”

Be responsive to their needs

When working with your clients, be responsive to their needs. This can mean responding to emails in a timely manner, or answering the phone when they call. It also means being willing to meet with them face-to-face if that’s what they need most.

Being responsive can help create a good relationship between you and your client, which will make it easier for them to trust you and hire you again in the future.

Show you are a good listener

Listening is one of the most important skills a lawyer can have. It’s also one of the hardest. As a newbie in the field, you may feel like you have to come up with all the answers and always have an opinion on every topic–but this isn’t how things work in law school or at your first job out of law school (and it won’t be true as long as you’re practicing).

Listening builds trust between clients and their lawyers because it shows them that you care about what they think and feel, not just about winning cases or getting paid by them.

You will learn more from listening than anything else when trying to figure out how best to help your client solve their problems–and what those problems are!

Work on your personal brand

Your personal brand is your reputation. It’s the sum of all your interactions with others, and it reflects how you present yourself to the world. Your personal brand is a reflection of who you are, so it’s important to think about how that impression will influence what people think when they hear the name of your law firm.

Your personal brand should highlight three things: skills and expertise; values; and personality traits (such as honesty). This means that before any business pitches come in, lawyers need to decide what they want their image as professional service providers–and therefore their firm–to be known for doing best.

Businesses trust lawyers who have a strong personal brand.

Businesses trust lawyers who have a strong personal brand. A personal brand is important because it helps to build trust, and businesses want to work with people they like and trust. Your personal brand is not just about your reputation; it’s also about how you present yourself.

A lawyer’s personal brand should include the following:

  • A strong sense of identity: You need to know what makes you unique as an individual before building a business around yourself (and this goes beyond just having a catchy nickname). If there are other lawyers doing similar things in your area, then don’t try copying them–find out what makes yours stand out!
  • Consistent messaging: Make sure everything says exactly what message(s) clients should expect from working with you or hiring your firm for services such as mediation or litigation support services (LSS). For example, if someone Googles “divorce attorney” in their city but finds nothing relevant results under those terms then maybe think twice before using them again because now those terms might be associated with negative connotations instead of positive ones which could mean lost revenue over time due simply due poor planning on our part when selecting keywords when developing content strategy campaigns targeted at attracting new clients online


The most successful lawyers are those who have a strong personal brand. This means that they have built trust with their clients by being responsive, good listeners and demonstrating that they care about what their clients need. In the end, it’s all about building relationships with people who need legal help but don’t know where to start looking for it.

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