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How do lawyers get big clients?


When I started practicing law, I didn’t know how to get clients. The more experienced lawyers all knew how to find clients and build their practices, but they weren’t sharing that information with us newbies. As a result, I did what any smart young lawyer would do: I got on Google and asked for help. That’s when things got interesting—and educational! In this article, I’ll share my findings from years of research on how lawyers can attract top-tier clients and build their practices into something meaningful and profitable.

Look for opportunities where you can add value.

As a lawyer, you can’t be afraid to go after the big fish. The best clients are those who need your help and will value what you bring to the table. The key is to find clients who will appreciate your skills and have an idea of what they want from their lawyers in terms of service delivery–and then deliver on it!

But how do you find these ideal clients? You should look for opportunities where you can add value by being a good listener, asking questions, being empathetic (meaning showing genuine concern for others), flexible and adaptable with regards to changing circumstances or unexpected developments (for example: if a case goes south unexpectedly). In addition, as mentioned earlier in this article – don’t forget about professionalism; it’s important not only when talking face-to-face but also through written communication channels such as email/texting/social media posts etcetera…

Cultivate relationships with people in your network.

  • Be a good listener.
  • Ask questions and listen to the answers.
  • Be genuine and sincere in your interactions with others, even when you’re busy or distracted by other things going on in your life.
  • Don’t be afraid to say no when it’s appropriate–this will help you avoid wasting time on projects that don’t interest you or aren’t a good fit for your practice area or firm culture (and there are always plenty of those). The same goes for saying yes: if someone asks if they can send over some documents or files as part of an initial inquiry, say yes! It may lead somewhere great! But remember: just because someone asks doesn’t mean they’ll actually follow through; don’t let yourself get too invested until there’s something concrete on which everyone involved can agree upon. And finally…
  • Ask for help when needed; don’t be afraid of asking questions or admitting ignorance! People like helping out fellow professionals who have been around as long as we have; it shows us that our advice has been valuable enough over time that others seek us out regularly–and sometimes even more frequently than we’d expect!”

Pitch clients who need something you have.

You need to find clients who are in the market for your services. In other words, they have a problem that needs solving and they’re willing to pay you for it.

Some lawyers try to get clients by being super friendly with everyone they meet–but this isn’t always the best approach because it can feel like you’re trying too hard if a person isn’t interested in talking about their legal issues with you. If someone does want help with their case, though, having those warm feelings established beforehand may make them more likely to hire you down the line when they need an attorney (assuming their case doesn’t go away).

Represent clients who matter to you personally and professionally.

You can’t just represent any client. You have to be passionate about the causes they’re fighting for and excited about their mission. The best way to do this is by doing your own research on the company, so you know what its values are and whether or not they align with yours.

If you don’t feel like the firm’s clients are important enough, then it may be time for a career change!

Lawyer marketing can help you get clients

Think about the future of your practice and your industry, and find ways to be part of that change.

Big client work often comes from small clients. If you are able to help a small business grow into a big business, or if you can help them avoid problems or save money in the first place, then there’s a good chance that they will come back for more when they need legal help again–and their friends will too!

Leverage your skills and connections to get the clients you want

If you’re looking to land big clients, start by finding the ones who need what you can offer.

Look at your skills and see what they’re in demand. If there’s already a lot of competition in that space and it’s difficult for anyone to stand out, consider another area where there are fewer players. Or maybe there’s an underserved market that needs attention–for example, if all of your competitors have focused on serving small businesses with five employees or less (the typical client base), consider going after larger companies that need legal services but don’t currently have access to them due to financial constraints or lack of knowledge about what lawyers do beyond drafting documents.


If you’re looking to practice law, there are many ways to get started. You can find your first job and build up your experience with smaller clients, or you can try to go straight into a big firm where you’ll work with high-profile clients right away. But whatever path you choose, it’s important that you focus on what makes sense for your personal goals and career trajectory–because ultimately, that’s what will help make your business successful.

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