Personal injury lawyers have a lot of work to do. Just imagine: You need to find people who have been in accidents, help them get the medical care they need, and then make sure their cases go smoothly through the court system.
And all the while, you’re also trying to keep your clients happy and make sure you get paid for your services. For many lawyers, this means putting in long hours and working late into the night. But there is one thing that shouldn’t take up any time at all: Search engine optimization (SEO).
Can a personal injury lawyer hire an SEO firm?
Personal injury lawyers are not an exception to the rule. In fact, they should be especially interested in hiring a lawyer SEO firm because of the nature of their practice. Lawyers who have been in business for a while already have a large client base and therefore do not need help attracting new clients through online marketing campaigns. However, personal injury attorneys are always looking for ways to grow their practice so that they can take on more cases and make more money from each case.
An experienced legal SEO company can provide them with advice on how best to optimize their website so that it will rank higher on search engines like Google or Bing when people look up keywords related to personal injury law services (e.g., “personal injury lawyer”). This improves visibility and attracts potential clients who might otherwise never find out about your firm if it wasn’t ranked well enough in search results pages (SERPs).
Can a personal injury lawyer do his/her own SEO?
It’s a common misconception that lawyers are too busy to do their own SEO. The reality is, they can and should. But they need to understand the process, have a plan and be willing to put in the time over a long period of time.
Personal injury lawyers should know how important it is for them (and their clients) to be found on Google by potential clients who are looking for answers about personal injury cases or may need legal advice regarding an accident or incident involving another person or company that caused harm or damage.
SEO stands for Search Engine Optimization; this means getting your website on page one of search results when someone types in keywords related to your practice area such as “personal injury lawyer” or “car accident lawyer.”
What are the top three things that should be done to help personal injury lawyers rank higher in the search engines?
- Use keywords in your website title. If you’re a personal injury lawyer, the best thing you can do is include those two words in your site title. For example, if the personal injury attorney’s name was “John Doe” and he had a practice in Boston, then his main page might be titled: “Boston Personal Injury Lawyer John Doe.”
- Use keywords in your website description. This is another place where keyword use will help boost rankings for search engines like Google and Bing–and it also makes sense from an SEO perspective because this text appears under their listing when someone searches for something related to what they offer (for example: “personal injury lawyer”).
- Put relevant keywords into other areas of the site as well; these include meta descriptions (the short summary that appears below each listing) as well as header tags (, , etc.). The goal here is to make sure that people who land on any page within your site know exactly what kind of service they’re getting from its creator by reading through all of these pieces first before making any decisions about whether or not they want them involved with their case!
Personal injury lawyers need help with their search engine optimization.
If you are a personal injury lawyer, you need to understand how the search engines work. You also need to understand your target market and what your competitors are doing.
Once you have all of this information, it can be used as a starting point for creating an effective SEO strategy that will help boost your website’s rankings in search results pages (SERPs).
Conclusion
Personal injury lawyers can benefit from SEO, but they need help. They don’t have time to do all the research and testing necessary to get their sites ranking high in Google’s search results.